project overview
problem:
Improves boarding experience for public bus riders in San Diego. It eliminates unnecessary waiting time at bus stops by providing real-time bus's arrival time and alerting bus proximity.
ROLE:
Research, design and prototype ideas to improve boarding experience for the San Diego Metropolitan Transit System.
Tools:
Balsamiq, Adobe Illustrator, Adobe Photoshop, Marvel
DISCOVERY
RESEARCH:
I conducted an interview with one my friends who takes the public bus to school regularly.
Based on the interview I learned more about her riding needs, wants and behavior pattern. Here is one of the quotes from her.
“Public transportation is great but it can get a bit unpredictable with trolley and buses schedules. There is always the wait time. If you are in hurry with a tight schedule, public transportation can get tricky. ”
STORYBOARDING:
Based on the interview, I sketched some scenarios of ways to improve the riding experience.
Scenario 1- Tracking and Setting Alarm (left). Scenario 2- Improving boarding time. (right)
implementation
WIREFRAMES:
I used Balsamiq for quick low fidelity wireframes to explore the searching and checking in functionalities.
After couple iterations, I used Illustrator to produce high fidelity mockups to examine how to incorporate branding and real life data.
Prototyping
Below is a prototype of the bus mobile app. The purpose was to show the workflow on searching destination and setting a alarm for the bus arrival.
Key Learnings
Below is a prototype of the bus mobile app. The purpose was to show the workflow on searching destination and setting a alarm for the bus arrival.