A bit about me
I am a senior product designer designer based in San Diego, California. I’m currently an Interaction Designer at HP, focusing on the ink subscription experience during printer setup.
Before transitioning into UX, I worked as a wedding photographer, graphic/web designer, and architectural drafter.
In my free time, I enjoy journaling, listening to podcasts, watching my fish in the aquarium, or playing pickleball with friends.
Professional Experience
User Interaction Designer| Hewlett-Packard, San Diego, CA
Jan 2019- Present
Led the design of the new enrollment flow that replaced the legacy experience across North America
Increased trial sign-ups by streamlining the onboarding process to reduce user friction
Partner with researchers to test prototypes, uncover behavioral patterns and usability issues, and guide strategic improvements to the enrollment flow
Contribute to product roadmaps by tailoring experiences to meet regional user needs and constraints
Collaborate cross-functionally with product, marketing, developers, and support teams to launch end-to-end pilot programs in Asia and North America
Develop a system to manage design deliverables, helping partners stay aligned with design changes and project timelines
User Interaction Designer | Paradigm Information Services, San Diego, CA
Jul 2017- Dec 2018
Led the redesign of the printer replacement flow, which won the HP Reinventor Award for Most Amazing Customer Experience
Aligned experience flow with cross-functional teams to enable printer web services
Designed screens for primary and edge cases in linking a printer to a user account
Associate User Interface Designer | Urban Translations, San Diego, CA
Jul 2016- Jun 2017
Presented high-fidelity prototypes to stakeholders to align design vision and streamline strategic decisions
Translated business goals into user-centered design solutions by influencing product direction through sketches and mockups
Created scalable design standards and reusable assets, accelerating development and reducing design rework
Architectural Designer/Office Manager | DK Design and Drafting Studio San Diego, CA
Sep 2015- Jun 2017
Iterated designs based on the City of San Diego reviewers' feedback to meet California building code standards
Improved team efficiency and delivery timelines by introducing Agile/Kanban workflows to streamline the documentation process
Mentored junior designers to keep high standards and consistency across deliverables
Graphic Designer | Vivantech, Inc. San Diego, CA
Jan 2011- Jul 2015
Cooperated with product lead, business analysts, and software developers to ensure appealing and consistent user experience across web-based and mobile applications
Produced intuitive design flows for mobile app by developing site architecture, wireframes, and low and high fidelity mockups using Balsamiq, Photoshop and Illustrator
Prepared UI library and style guides for development team
Tailored company’s responsive website with customized HTML and CSS, and applied SEO best practices
Collaborated with product marketing team and executives to conceive designs used in marketing collateral for events, marketing presentations and campaigns
Education
UX Certificate | Nielsen Norman Group | Jan 2022
Human-Centered Service Design Certificate | IDEO | Oct 2019
Interaction Design Specialization |UC San Diego, San Diego, CA |Dec 2017
User Experience (UX) Design Certificate | UC San Diego Extension, San Diego, CA | Jun 2017
Bachelor of Architecture |Woodbury University, San Diego, CA |May 2009
UX Skills
User Research | Journey Maps | Personas | Scenarios | Ideation | Mockups |Prototyping | Wireframing | Usability Testing
Applications
Wireframing & Prototyping: Figma, Adobe XD, Axure, Balsamiq
Web Design: HTML5, CSS3, JavaScript, Bootstrap, Sublime Text2, Wordpress
Layout & Presentation: Miro, Illustrator, InDesign, Acrobat, PowerPoint, Prezi
Image Editing: Photoshop, Lightroom, Camera RAW
Volunteer
Event Photographer | Design Forward Alliance
Mar 2017 - Jan 2020
Event Photographer | San Diego Experience Design SDXD
Jan 2017 - Jan 2020