A bit about me

I am a senior product designer designer based in San Diego, California. I’m currently an Interaction Designer at HP, focusing on the ink subscription experience during printer setup.

Before transitioning into UX, I worked as a wedding photographer, graphic/web designer, and architectural drafter.

In my free time, I enjoy journaling, listening to podcasts, watching my fish in the aquarium, or playing pickleball with friends.

sergio leon picture

Professional Experience

User Interaction Designer| Hewlett-Packard, San Diego, CA
Jan 2019- Present 

  • Led the design of the new enrollment flow that replaced the legacy experience across North America 

  • Increased trial sign-ups by streamlining the onboarding process to reduce user friction

  • Partner with researchers to test prototypes, uncover behavioral patterns and usability issues, and guide strategic improvements to the enrollment flow

  • Contribute to product roadmaps by tailoring experiences to meet regional user needs and constraints

  • Collaborate cross-functionally with product, marketing, developers, and support teams to launch end-to-end pilot programs in Asia and North America

  • Develop a system to manage design deliverables, helping partners stay aligned with design changes and project timelines


User Interaction Designer | Paradigm Information Services, San Diego, CA
 Jul 2017- Dec 2018

  • Led the redesign of the printer replacement flow, which won the HP Reinventor Award for Most Amazing Customer Experience

  • Aligned experience flow with cross-functional teams to enable printer web services

  • Designed screens for primary and edge cases in linking a printer to a user account


Associate User Interface Designer | Urban Translations, San Diego, CA
Jul 2016- Jun 2017

  • Presented high-fidelity prototypes to stakeholders to align design vision and streamline strategic decisions

  • Translated  business goals into user-centered design solutions by influencing product direction through sketches and mockups

  • Created scalable design standards and reusable assets, accelerating development and reducing design rework


Architectural Designer/Office Manager | DK Design and Drafting Studio San Diego, CA
Sep 2015- Jun 2017

  • Iterated designs based on the City of San Diego reviewers' feedback to meet California building code standards

  • Improved team efficiency and delivery timelines by introducing Agile/Kanban workflows to streamline the documentation process 

  • Mentored junior designers to keep high standards and consistency across deliverables


Graphic Designer | Vivantech, Inc. San Diego, CA
Jan 2011- Jul 2015

  • Cooperated with product lead, business analysts, and software developers to ensure appealing and consistent user experience across web-based and mobile applications

  • Produced intuitive design flows for mobile app by developing site architecture, wireframes, and low and high fidelity mockups using Balsamiq, Photoshop and Illustrator

  • Prepared UI library and style guides for development team

  • Tailored company’s responsive website with customized HTML and CSS, and applied SEO best practices

  • Collaborated with product marketing team and executives to conceive designs used in marketing collateral for events, marketing presentations and campaigns


 Education

  • UX Certificate | Nielsen Norman Group | Jan 2022

  • Human-Centered Service Design Certificate | IDEO | Oct 2019

  • Interaction Design Specialization |UC San Diego, San Diego, CA |Dec 2017

  • User Experience (UX) Design Certificate | UC San Diego Extension, San Diego, CA | Jun 2017

  • Bachelor of Architecture |Woodbury University, San Diego, CA |May 2009


UX Skills

User Research | Journey Maps | Personas | Scenarios | Ideation | Mockups |Prototyping | Wireframing | Usability Testing


 Applications

  • Wireframing & Prototyping: Figma, Adobe XD, Axure, Balsamiq

  • Web Design: HTML5, CSS3, JavaScript, Bootstrap, Sublime Text2, Wordpress

  • Layout & Presentation: Miro, Illustrator, InDesign, Acrobat, PowerPoint, Prezi

  • Image Editing: Photoshop, Lightroom, Camera RAW


Volunteer

Event Photographer | Design Forward Alliance
Mar 2017 - Jan 2020

Event Photographer
| San Diego Experience Design SDXD
Jan 2017 - Jan 2020