Professional Experience

Senior User Interaction Designer
Hewlett-Packard, San Diego, CA
Jan 2019- Present 

• Revamped the legacy subscription enrollment flow across North America, resulting in a 5% increase in setup conversion rates

• Streamlined onboarding by integrating address autocomplete and personalization at checkout, boosting trial starts by 3%

• Drove strategic enhancements to the enrollment flow and identified behavioral patterns and usability issues by collaborating with researchers

• Designed region-specific experiences that met local needs and constraints, influencing product roadmap decisions and eliminating dark patterns

• Led three end-to-end pilot launches in Asia and North America through close collaboration with product, marketing, engineering, and support teams

• Developed a design deliverables system in Figma and Miro that improved visibility for PM and developers, ensuring smoother handoffs and faster implementation

User Interaction Designer
Paradigm Information Services, San Diego, CA
Jul 2017- Dec 2018

• Led the redesign of the printer replacement flow, which received the HP Reinventor Award for Most Amazing Customer Experience

• Designed the experience flow for activating printer web services

• Created screens covering primary and edge cases for linking printers to accounts

Associate User Interface Designer
Urban Translations, San Diego, CA
Jul 2016- Jun 2017

• Delivered high-fidelity prototypes to stakeholders to streamline strategic decisions

• Translated business objectives into user-centered design solutions, influencing product direction through sketches and mockups

• Developed scalable design standards and reusable assets, which accelerated development and minimized design rework

Architectural Designer/Office Manager
DK Design and Drafting Studio San Diego, CA
Sep 2015- Jun 2017

• Iterated designs based on the feedback from the City of San Diego reviewers to comply with California building code standards

• Implemented Agile/Kanban workflows to streamline documentation, improving team efficiency and accelerating delivery timelines

• Mentored junior designers to keep high standards and consistency across deliverables

Graphic Designer
Vivantech, Inc. San Diego, CA
Jan 2011- Jul 2015

• Cooperated with product lead, business analysts, and software developers to ensure an appealing and consistent user experience across web-based and mobile applications

• Produced intuitive design flows for the mobile app by developing site architecture, wireframes, and low and high-fidelity mockups using Balsamiq, Photoshop, and Illustrator

• Prepared UI library and style guides for the development team

• Tailored the company’s responsive website with customized HTML and CSS, and applied Google SEO best practices

• Designed marketing collateral for events, presentations, and campaigns in close collaboration with product marketing and executive teams